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Sunday, December 7, 2008
Copyright © Michael Crank SEO (Search Engine Optimization) is a very broad and in-depth subject. The purpose of this article is merely to introduce the beginner to the basics and to give them a realistic view of what to expect in promoting their web site. I am working on the assumption that you are involved in an online business and that you have a web site which you want to promote. Your web presence works much like your physical presence---just as you have a precise address within a city, within a state, within a country---your web site has a precise address, within search criteria, within the world-wide web. You can give people directions whereby they can drive to your house or apartment; you can also give people directions whereby they can "drive" to your web site. Merely having a web site does you absolutely no good whatsoever. When you first get a web site, no one but you has any clue that you have it. It isn't advertised for you---it isn't listed for you---it is simply sitting out there in cyberspace waiting for you to do something with it. This is as true of sites that are provided for you in various business opportunities as well as for those sites that you build on your own. The initial steps are: getting a domain name (address), getting a host (a company that will run the web site on its servers), and finally getting the site optimized for the search engines (Yahoo, MSN, Google, etc) so it will come up when people do a search for whatever it is you're promoting. This last part is accomplished by selecting keywords or keyword phrases that people type in the search bars on the search engines to find what they are looking for. All of these steps are important and they are all interrelated and work together to make your site successful and easy to find. Once you have decided upon a domain name and a host, you will then need to decide what search words or phrases are used most often by people looking for what you are offering. There is very strong competition for the most popular search words and phrases for any given category, so when you are starting out, it is best to start with keywords that are moderately popular, but not extremely competitive. In this way, you can start building traffic to your site and work your way to the top. This will come into sharp focus once you get started with it; site ranking is a fiercely competitive "sport". Another wrinkle in site optimization, is content---what type of readable material you have on your site which promotes your product or service. The more quality content you have, the better, so this is something you will want to do on an ongoing basis. There are numerous ways to accomplish this, but that's another whole subject---just keep in mind that keywords and content will be two items of high priority in maintaining a successful web site. There are many SEO tools and software programs available that will maximize your efforts and even automate a lot of the repetitive tasks that must be done on a continual basis. There are also various services that will perform much of the work for you for either a one-time or monthly fee depending upon the service performed. Budget considerations usually factor in very heavily when starting out, so it is a good idea to learn as much as you can about SEO and get as much hands-on experience as you can. It is truly amazing when you do this stuff yourself and then see the results of what you have done. Once it gets rolling, it takes on a life of its own. At Marketing Concepts Plus, we research and recommend only legitimate home-based business opportunities. Our feature opportunity provides you a fully customizable web site and you are also given valuable lessons in SEO so that you can build your business to whatever level you desire. Visit us at Business Work From Home Computer OpportunityMichael W Crank is the owner of Marketing Concepts Plus. We research and recommend only legitimate home based business opportunities and work from home computer programs and jobs where you can make either a part-time or full-time income. Visit us at Business Work From Home Computer Opportunitie
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Sunday, November 16, 2008
Web site essentials for your (business work from home computer opportunity) Copyright © Michael Crank If you're pursuing an online business, your single biggest investment, in both time and money, will probably be your web site. There are basically three levels: if you're a techno-geek, you will build your own; if you're creative, but technically challenged, you will use a template-based system like Web Site Tonight; if the set-up is just not for you, then you will want a design service to do it for you or you will have a ready-made site provided for you if you join an opportunity that provides one. Getting your own web site is much like getting that new car or that new house---you experience those same feelings of excitement and accomplishment. At first, you will find yourself pulling it up just to admire it and you will be beaming with pride because you now have your very own address on the world wide web and it is uniquely yours. You will learn quickly that while they are a lot of fun---they are also a lot of work. There is quite a bit involved in the initial creation to get the aesthetics and the content just right as well as routine maintenance to keep it looking the way you want it and to keep it appealing to visitors. Most important is the business of making it search engine friendly so that you get the volume of traffic you want in order to reach your desired income. Its when people find out about all the behind-the-scenes stuff that they either start looking for easy money or they look for a (business work from home computer opportunity) that will give them a decent site---preferrably with the option to customize it if they wish. And that is where you need to be careful. There are quite a few affiliate programs that will give you a free web site when you sign up and you will get a one-mile-long affiliate link as your domain name---and this becomes your presence on the web for marketing that company's products and/or services. A lot of those sites are very nice looking, but they end up being nothing more than just a fancy full-page ad. They cannot be optimized for search engine traffic, you cannot change the appearance of them or customize them in any way, they are difficult to advertise due to their excessively long affiliate address, and you have the exact same thing that everybody else has who is in that same opportunity---you're all just separated by a different affiliate ID. It is extremely difficult to achieve any measurable level of success with this type of web site---the odds are stacked heavily against you right from the start. Then, there are those cut-above opportunities that will provide you with a nice basic site---and maybe even do some initial customization for you---and you can take it from there and make your own changes in how it looks, the content---pretty much anything you want. The beauty of that is you can break away from the crowd and, while everyone starts out with the same thing, you can turn it into something that is unique and individual to you and you are limited only by your level of creativity and personal ambition. These types of sites can also be optimized for maximum search engine traffic and you can load them with relevant content which scores big points with the search engines. You are able to get your own domain name and your advertising possibilities are unlimited. At Marketing Concepts Plus, our featured (business work from home computer opportunity) provides you with a great web site that is fully customizable. The basic site that you get when you join our top-rated home business opportunity is very nice and you will be introduced to some people who provide quality custom work that is reasonably priced. The income potential is awesome and the products and services you will be marketing are of the highest quality and very much in demand. So, when you are looking for an opportunity that comes with a pre-configured web site, be sure and think about the pointers in this article. You will save yourself a lot of frustration and disappointment is you understand beforehand exactly what you are getting as well as what you are getting into. Just having a web site in no way guarantees you any amount of traffic or income whatsoever. If people can't find your site, they can't come to you; if they can't come to you, you will not make any money. Keep that in mind. Michael W Crank is the owner of Marketing Concepts Plus at http://www.marketingconceptsplus.com. We research and recommend only honest and legitimate home-based business opportunities and work-from-home computer programs and jobs that provide either a part-time or full-time income. Is a (business work from home computer opportunity) in your future?
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Sunday, October 5, 2008
Is a business work from home computer opportunity in your future?Copyright © Michael Crank I received an ad the other day from My Daily Insights advertising a home business CD by Vic Johnson who is a very well-known and highly successful marketer of motivational and self-improvement products---as well as a successful home-based business person. A statement in the ad jumped out at me which said that there is no recession or financial shakiness on the Internet right now. He went on to cite some examples of people who are making a very good living marketing on the Internet. And so, with the Presidential race well under way here in the U S, alongside the mud-slinging are faint echoes of campaign promises for relief from insane gasoline prices, healthcare costs, oppressive taxes, and numerous other consumer ills that seem to kep us over a barrel and prevent us from achieving any real level of success. On a side note---the very industries that have regulated consumer credit for years have now gotten in way over their heads---ain't that a laugh? I'm working off the top of my head here, but I should be close enough for a cigar---only 1% of the people in this country end up financially independent. The rest are either dependent upon help from their families or have to continue to work. Retirement, retirement plans, and the American Dream are all just one big hoax. We can no longer depend on these things to provide security. People retire only to be faced with the very problems they worked so hard in their earlier years to free themselves from. Not a good picture. A work from home computer opportunity can substantially change things for the better---and there is plenty of evidence to back that up. In the work-from-home world, there is something for everyone. Whatever your financial goals are, you can easily achieve them---and just as easily surpass them. I encourage you to visit our web site and look into our featured opportunity which provides multiple streams of income. It is built with the complete novice in mind, yet is perfect for experienced marketers who wish to diversify. You will receive your own customizable web site with plenty of training, resources, and tools to set you on the road to success. You can sign up for our free Home Business Concepts newsletter which will bring you very helpful information in starting and managing your own home-based business. More month than money can be a thing of the past---you just have to decide that you don't want that kind of lifestyle any more and that you are going to take positive action to change things for the better. Doing the same things you have been doing will only give you the same results you have been getting. If you are tired of being Just Over Broke, then come see what we have to offer. Michael W Crank is the owner of Marketing Concepts Plus which specializes in bringing you only the best in business work from home computer opportunities. Visit us at http://www.marketingconceptsplus.com and see if our work from home business opportunity isn't right for you.
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Tuesday, August 26, 2008
Friday, April 18, 2008
Do you have what it takes to be an e-entrepreneur?Copyright © Stone Evans, The Home Biz Guy Author of "Dotcomology - The Science of Making Money Online"These days, it seems like everyone wants to work from home and make money on the Internet. But before you even turn on your computer, the first question you have to ask yourself is whether you're cut out for this kind of work. The fact is, building a home-based business isn't for everyone. Some people like the commute. They really do enjoy having a boss who tells them what to do, and they like the routine of working nine-to-five for an ordinary salary that can barely pay the mortgage. Personally, I think they're nuts. More reasonably, there are people who are concerned about the risk of starting up their own business. They're not sure it's worth the investment of time and money, and they're scared of the responsibility that comes with running their own company. They wonder if there is another way to escape the rat race. I'm sure there is. You could win the lottery or wait for your Aunt Sue to keel over and leave you her condo. Or maybe you could sit down with a pen and paper and draw the blueprint for "The Next Big Thing". Anything can happen... Right? For me, what happened was creating a successful, self-running Internet marketing system. It didn't happen without effort. It didn't happen without at least some initial investment of both time and money and, of course, it doesn't happen now without me making sure that the taxes are filed and the paperwork is done. But it happened. I'm my own boss. I work from home according to my own schedule and I get to pocket all the cash my business makes. If you're prepared to give an e-business the time, the work and the money it needs to get started and get growing, it can happen for you too. Article excerpted from "Dotcomology":Don't Pay A Dime For Any Ebook, Marketing Course, Software Program Or Anything Else Until You've Read This Groundbreaking Document... Click Here to Discover "Dotcomology" Now!
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Wednesday, April 16, 2008
A Home-Based Business: Economic Considerations Copyright© Michael Crank http://www.marketingconceptsplus.com/As we progress into 2008, we encounter an ever-increasing doom-and-gloom economy mentality, some of which is merited. Housing market woes, out-of-control gasoline prices, tight credit, stagnant wages---all legitimate concerns. On top of that, you add the growing trend towards shifting more health-care costs onto the employee, retirement plan contributions, and increased taxes---the average worker's paycheck is taking such a massive hit that it is a real struggle to make ends meet now, much less secure a retirement. More and more people are looking for ways to either supplement their dwindling take-home pay or replace it altogether with a more substantial source. The home-based business revolution is meeting those needs for a growing number of people---the ability to work from home in a home computer opportunity is creating financial security that is lacking in their traditional jobs and financial independence for many. You've been wanting to start your own home-based business, but you may be asking yourself if now is such a good time---after all, it is yet another monetary concern. There's an old adage in the home business community that holds a very sobering truth---there are variations, but it basically goes like this: You can't expect things to change if you don't change what you are doing now. In other words, your situation isn't going to improve if you keep on doing whatever you've been doing for the past however-many years. Jobs, regardless of how many you may have, are only going to pay you so much, and that's it. You're exchanging your time for dollars and it's a pre-determined price that is all-too-often much less than what your time is actually worth. How are you going to change that? Today's average salary doesn't come close to keeping pace with the cost of goods---a single car payment and a mortgage payment can practically devour a month's pay for one person---no wonder there are so many multiple-income households. No wonder the vast majority are only 1 paycheck away from bankruptcy. No wonder there is such a consumer debt crisis. Again, how are you going to change that? You should see by now that it is an excellent time to start your own home-based business. There is a wide range of start-up and maintenance costs depending upon what type of business you wish to venture into---just be aware that there are a lot of low-cost options available---one of which is our recommended work-from-home computer opportunity. Visit Marketing Concepts Plus at http://www.marketingconceptsplus.com/ for full details---and sign up for our FREE home business tips newsletter. Anything of value requires some investment of time and money---a home-based business is no different, but you are in control. In addition to achieving the income level you have always wanted, you will also acquire time freedom---you will finally have the time to do the things you have always wanted to do. You can spend more time with friends and family. You can run errands at your leisure. You can take trips. You can relax at home just for the pure sake of relaxing and not have to worry about having to go anywhere and do anything. You set your own schedule because now, you're in control. Having your own business will open the doors to an enormous array of tax-saving strategies unavailable to you as an individual. You'll have a myriad of perks available to you because now, you're the CEO---a whole new world of opportunities will be open to you. Despite the merits, don't go into a home business venture unprepared and uncommitted. Don't let anyone, yourself included, talk you into, or out of, starting your own home business. Get all the information, analyze the pros and cons, and make an informed decision based on the facts. Once you've done your homework and decided upon the opportunity that is right for you, then you will know what is required in the way of time and money. Along with that, you will need a daily dose of determination and commitment---money doesn't just fall into your lap contrary to what the opportunity peddlers would have you believe---that's why we encourage you to join us because our work-from-home business recommendation is a solid one---it is legitimate, proven, and reliable. You will have much available to you in the way of tools, resources, and training to ensure your success. To add some perspective, consider continuing along your present path---daily commutes (not just the distance, but the idiot drivers), time demands, deadlines, inconsistent and ineffective raises, increased health insurance premiums, increased taxes, retirement plan contributions (will it even be enough for you to live on when you’re ready for it?), increased gasoline costs for those daily commutes---is it looking brighter, yet? One more time, how are you going to change that? Yes, the time is right---are you ready? About the Author Michael Crank is the owner of Marketing Concepts Plus. Our mission is to bring to you the very best in home business tools, resources, and training. We recommend only the very best work-from-home computer opportunities. Please visit our site for complete details on starting your own home-based business. http://www.marketingconceptsplus.com/
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Saturday, March 15, 2008
Online Business Basics
Copyright © Michael Crank http://www.MarketingConceptsPlus.comOkay, so you have decided that an online business is for you. While there are a number of possibilities available to you at this point, I am writing this article from the premise that you are looking for an opportunity. From this very starting point, people find out very quickly that there must be a gazillion people peddling some type of scheme, plan, formula, program, or system that is going to make them fabulously wealthy in 30 days or less. If there's a cure-all potion for your financial ills coupled with a life-changing opportunity that will fulfill your every dream, the Internet has it. It is an unfortunate paradox that you are confronted, simultaneously, with some very legitimate opportunities utilizing a medium with such vast potential alongside a very noisy crowd of scammers who have absolutely nothing of value. Don't let this dissuade you; it isn't so difficult to determine the bogus from the bona fide, especially since you have the benefit of the experience of those of us who have blazed this trail before you. The scammers are just as adept at advertising as the skilled marketers, so their ads can come across as very convincing, but the warning signs are there. As you start looking into business opportunities, keep the following points in mind---they will save you a lot of grief: Cardinal rule number one---this is an old adage that holds a lot of truth---if it sounds too good to be true, then it probably is. Leave it alone and run from it. Ridiculous claims of being able to reach exorbitant income levels in a short span of time (make a 6-figure income in 90 days!)---it's pure bull---do not buy into that. Now, it is very possible to make a 6-figure income online---just not in 90 days. That is a goal you can reach with work and determination. "Our system does 95% of the work for you---you keep all the money." Hello---who's working for free? Exaggerated income claims and oversimplified plans are red flags---pay attention to them! While MLM is very glitzy and offers a lot of big promises, it comes with a 98% failure rate and the odds are very high that you are not going to prove that statistic wrong. While a lot of them have good products, they do tend to be over-priced. You normally have to commit to product every month whether or not you want it or need it. Marketing is not easy and certainly not cheap. Steer clear. Beware of gurus---you will come across them quite frequently and you will find many references to them in very slick ads. Gurus are highly revered as Masters of the Internet---they possess many deep, dark "Secrets" to Internet marketing success of which only they have sole knowledge, but periodically, they elect to dole out bits and pieces of this highly coveted insider info and make it available to the web masses via a select affiliate marketing network for, not $1000, not $500, but $27---and you have to act fast and grab these golden nuggets of wisdom before the real-value price of $997 goes into effect forever! There is a small number of people who have made it big on the Internet and who are regarded as experts because they either pioneered or came up through the ranks, so to speak, and they know what works and what doesn't. Generally, their Net presence is not one of flamboyance. My issue is with those who think they're know-it-alls and feel that they have to resort to sleazy ad gimmickry selling the next big "Secrets" discovery that will make you richer than Warren Buffet. Ignore that garbage and do not give them your money. Internet marketing is like anything else---there is a right way and a wrong way to do it---there are no "Secrets"---so don't buy them---you're wasting your money. Look for an opportunity that gives people something of value---something that helps them grow as individuals as well as helping them grow their business. You also want something that will build a strong residual monthly income. This is how you're going to be making your living, so a one-time-sale approach will not give you stability. Make sure that there are real people behind the opportunity and that you can reach them should you ever need to. Make sure physical addresses and phone/fax numbers are available for customer support. If it is a legitimate business opportunity, the people managing the opportunity will proudly stand in front of it and make themselves available; if it is not-so-legitimate, they will hide behind it and they will avoid you at all costs. This is a very bare-bones guide as to what you should consider and what you should avoid when examining online opportunities. Future articles will delve into more detail, but I hope you will find this to be helpful. Wishing you the best in your home-based business endeavors! About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.MarketingConceptsPlus.com-----------------------------------------------------------------
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